Successful entrepreneurs insistently ask why their idea will or won’t work.
Passion. Conviction. Tenacity. Without these traits, few entrepreneurs could endure the challenges, setbacks and twists in the road that lie between their often path-breaking ideas – opportunities, as they call them – and the fulfilment of their entrepreneurial dreams. But the very best entrepreneurs possess something even more valuable: a willingness to wake up every morning and ask a simple question: “Why will or won’t this work?”