Today’s customers come to a purchase decision with a lot more knowledge in their hands than they did a decade ago.
Before making a purchase or entering into a business relationship, they research thoroughly and, in the process, tap into social circles extensively.
In fact, the power of the crowd now shapes many business decisions, as businesses cannot afford to ignore the underlying sentiments from these social interactions.
Businesses need to accept this fact and embrace crowdsourcing as a viable research and business practice.
While many businesses know the value of crowdsourcing, they falter because they don’t know how to get started.
Here are some tips on how businesses, especially startups, can use crowdsourcing to their advantage.
- Create a Sharing Environment
- Use Social Media
- Foster a Community
- Incentivize Crowdsourcing Efforts