Austria: The up-and-coming early-stage investment capital of Europe

BusinessWorld

Austria: The up-and-coming early-stage investment capital of Europe

To many, Austria can seem like a country of the past, one whose very charm lies in the fact that its best days are behind it. The Austro-Hungarian Empire collapsed almost 100 years ago, and, with it, the aspirations this landlocked, Central European nation of 8.5 million had to control the global stage.

Perhaps that’s why the Austrian startup scene has been so easy to overlook. With Germany to the north and the high-tech Netherlands beyond that, few have paid attention to the rapid changes taking place on the other side of the Alps.

Austria, this country of old charms, is beginning to position itself as one of the most attractive bases in the world to launch a new company. And in light of recent successes, including the biggest exit in Austrian startup history — Adidas’s $240 million acquisition of the fitness…

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